Effective Date: 07/01/2024
The Broughton Law Firm, PLLC (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://graybroughton.com/] (the “Site”). Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.
1. Information We Collect
We may collect the following types of information when you interact with our Site or services:
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Personal Information You Provide — for example when filling out a contact form, a free consultation request form, or otherwise submitting an inquiry: name, email address, phone number (mobile), case-related information or other information you choose to share.
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Automatically Collected Information — such as your IP address, browser type, operating system, device type, and usage data (pages visited, time spent, navigation behavior), if you visit our Site.
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Tracking / Cookies / Analytics Data — we may use cookies or similar tracking technologies to analyze usage patterns, improve website performance, and for marketing analytics.
If you provide information through a contact or consultation form on our Site, the URL (link) of that form is: https://graybroughton.com/request-a-free-consultation/
2. How We Use Your Information
We use the information we collect for the following purposes:
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To operate, maintain, and improve our website and services;
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To respond to your inquiries or consultation requests;
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To provide you with legal services you request;
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To send you updates, newsletters, service alerts, and other communications — only if you opt in;
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To analyze and understand how visitors use our Site and services;
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To comply with legal obligations, enforce our policies, or protect our rights or those of others.
3. Text / SMS Service & Communication
If you opt in to receive text messages or SMS from us (for updates, reminders, notifications, marketing communications, or other messages), you expressly consent to receive such messages by providing your mobile phone number and checking the opt-in consent box on our forms (or otherwise indicating consent).
By providing your phone number to The Broughton Law Firm, PLLC, you agree and acknowledge that The Broughton Law Firm, PLLC may send text messages to your wireless phone number regarding case details, and request documents, including status updates and reminders for important dates or notifications. Message and data rates may apply. Message frequency will vary, and you will be able to opt out by replying “STOP” to unsubscribe or “HELP” for further assistance.
Additional details about our SMS practices:
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Messages may include appointment reminders, case-related updates, important deadlines, legal updates, or other service-related communications.
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Standard message and data rates may apply depending on your mobile carrier.
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You may opt out of receiving text messages at any time by replying “STOP.” After opting out, you will no longer receive SMS messages unless you opt in again.
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You may also contact us directly to modify communication preferences.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. Terms and Conditions
4. Verbal Opt-In Requirements (If Information Is Collected via Telephone)
If user information is collected verbally—such as during a phone call, in-person meeting, or any live interaction—our firm may obtain verbal consent for SMS/text communication in compliance with applicable regulations.
The Broughton Law Firm, PLLC collects opt-in verbally from customers. Customers may opt in to receive messages either in person at a physical location or over the phone when they call. When a customer is registered for the first time, they are asked to provide a phone number, and staff is trained to ask if the customer would like to opt in to SMS-based notifications.
During this process, the customer is verbally informed that:
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“Message and data rates may apply.”
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“Message frequency may vary.”
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They may text “HELP” for support or more information.
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They may text “STOP” to unsubscribe at any time.”
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Their phone number will not be shared with third parties or affiliates for marketing or promotional purposes.
This verbal disclosure ensures that users understand how their mobile information will be used, their rights to opt out, and that their information is protected and not shared for marketing purposes.
5. Disclosure and Sharing of Information
We do not sell, rent, or trade your personal information to third parties for marketing or promotional purposes. We share personal information only in limited circumstances, such as:
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With legal professionals (e.g., attorneys, paralegals) when required to provide legal services you request;
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With service providers or vendors who assist us in operating the website or providing services (e.g., hosting providers, analytics services, SMS/text-message service providers) — but only to the extent required to provide the requested service;
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If required by law, regulation or legal process; or to protect our rights, property, or safety, or those of our clients or others.
At no time will we share your mobile phone number or other mobile information with third parties or affiliates for marketing or promotional purposes.
6. Data Security and Retention
We adopt reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, while we strive to protect your data, no method of transmission or storage is completely secure.
We will retain your personal information only for as long as necessary to fulfill the purposes described above (e.g., handle your inquiry, provide services, comply with legal obligations), unless a longer retention period is required or permitted by law.
7. Your Rights & Choices
You have the right to:
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Request the deletion of your personal information;
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Withdraw consent (for example, opt out of marketing communications or SMS text messages);
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Opt out of cookies/tracking where applicable;
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Express preferences for how we contact you.
To exercise these rights, please contact us at below mentioned contact details.
8. Third-Party Links
Our Site may contain links to other websites operated by third parties. If you click on a third-party link, you will be directed to that website, which may have its own privacy policy. We are not responsible for the privacy practices or content of those third-party websites.
9. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and improve our services. Cookies are small data files stored on your device when you visit our Site. These technologies help us understand how users interact with our website so we can offer a better user experience.
Types of Cookies We Use
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Essential Cookies: Necessary for core website functionality, such as enabling page navigation and access to secure areas of the Site.
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Performance & Analytics Cookies: Collect information about how visitors use the Site (e.g., pages visited, time spent, click patterns). This data helps us improve website performance and usability.
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Functional Cookies: Allow the Site to remember user preferences such as language, device type, or previously filled information.
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Advertising & Retargeting Cookies (if applicable): Used to deliver relevant ads to users and measure the effectiveness of marketing campaigns. These cookies may track browsing activity across websites.
How We Use Cookie Information
We use cookie-generated data to:
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Improve website functionality and user experience
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Analyze how visitors use our Site
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Troubleshoot website issues
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Personalize content or experiences (where applicable)
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Support marketing and advertising analytics (non-personally identifiable)
Third-Party Cookies
We may use third-party analytics providers (such as Google Analytics) that place cookies on your device to help us better understand website traffic and user behavior. These third parties may collect information in accordance with their own privacy policies.
We do not share personally identifiable cookie data, mobile information, or tracking information with third parties or affiliates for marketing or promotional purposes.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any revised policy on this page with a new “Effective Date.” Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
The Broughton Law Firm, PLLC
9701 Gayton Road, Suite 12, Henrico, VA 23238
Phone: (804) 886-1519
Email: gray@graybroughton.com